Looking for a Google Analytics Alternative? Discover This All-in-One Web & Product Analytics Platform

If you own a website, you’ve likely tried Google Analytics. It’s been the default tool for tracking website performance for years. But times are changing.

Google Analytics is no longer the easiest or most effective option—especially for businesses that care about privacy, performance, and real insights into how users behave.

That’s why so many are switching to PrettyInsights—an all-in-one analytics tool designed for modern websites, SaaS platforms, and product teams.

It does more than just track pageviews. PrettyInsights helps you understand your users, improve your product, and grow your business.

Why Google Analytics Isn’t Enough Anymore

Google Analytics (especially GA4) has become harder to use. The interface is cluttered, the reports are buried, and the setup is confusing. It’s built for big enterprises—not fast-moving businesses.

Here’s why people are looking for a better alternative:

1. Privacy Regulations Are Tougher

Google Analytics requires cookie consent under laws like GDPR and CCPA. That means extra popups and less reliable data. PrettyInsights works without cookies and still gives you accurate stats.

2. The Interface Is Complicated

Most business owners and marketers don’t have time to dig through endless menus. You just want clear, simple answers. Google Analytics makes you work too hard to find them.

3. It Lacks Product Insights

Google Analytics is great for tracking marketing metrics. But it’s weak when it comes to understanding how people use your product or app. PrettyInsights fills that gap with powerful product analytics.

Meet PrettyInsights: Built for Simplicity and Power

PrettyInsights gives you the full picture—website traffic, user behavior, product events, and conversions—all in one place.

It’s easy to install, lightweight, and ready to use in minutes.

You don’t need a developer or data team to get started. PrettyInsights gives you clean, real-time dashboards with everything you need.

Simple Dashboards That Focus on What Matters

Data is only helpful if it’s easy to understand. PrettyInsights shows you the numbers that count—without the clutter.

You’ll see:

• Real-time traffic updates

• Top-performing pages

• Referring websites

• Device and browser usage

• Bounce rates and session times

Each report is clean, fast, and easy to customize. You can even build your own dashboards for different roles—marketing, product, sales, or support.

No more guessing. Just clear data.

Track Product Events Without the Hassle

Modern products need more than just traffic data. You need to know what users are doing inside your app.

With PrettyInsights, you can easily track:

• Button clicks

• Feature usage

• Form completions

• Navigation paths

• Signup flows and drop-offs

You can map out user journeys and see where people get stuck—or what leads them to upgrade. All this is possible without writing custom code for every event.

Just set it up once and start seeing real behavior data that drives decisions.

Conversion Tracking That Goes Beyond Goals

In Google Analytics, conversions are limited to basic goals—like visiting a thank-you page or clicking a button. But modern businesses need more.

PrettyInsights lets you track real business outcomes:

• Product purchases

• Plan upgrades

• Subscription renewals

• Trial-to-paid conversions

• Abandoned checkouts

• Revenue per user

Each event can be tied to a monetary value. That means you can see which campaigns, features, or traffic sources actually bring in money—not just visitors.

Want to know which blog post drives the most revenue? Or which feature triggers upgrades? PrettyInsights tells you.

No more guessing. Just real, trackable business insights.

Privacy-First by Design

Unlike Google Analytics, PrettyInsights doesn’t collect personal data. It doesn’t use cookies, and it doesn’t need consent banners.

That means:

• Faster load times

• Higher data accuracy (no opt-outs)

• Full compliance with GDPR, CCPA, and PECR

• Peace of mind for you and your users

You control your data. It’s never shared, sold, or stored in risky third-party clouds. PrettyInsights takes privacy seriously—so you don’t have to worry about legal issues down the line.

Lightweight Tracking for a Faster Web

PrettyInsights uses a small, fast JavaScript snippet that won’t slow down your site.

In fact, our tracking code is up to 10x lighter than Google Analytics.

That helps improve:

• Core Web Vitals

• SEO rankings

• Mobile performance

• User experience

Your analytics should never make your website worse. PrettyInsights keeps things smooth and fast.

All-in-One: Web Analytics + Product Insights

PrettyInsights combines the best of two worlds:

Web Analytics:

• Sessions and pageviews

• Traffic sources

• Bounce rate

• Geographic and device breakdown

• UTM and campaign tracking

Product Analytics:

• Feature usage

• Custom events

• Funnel analysis

• Retention tracking

• Conversion and upgrade paths

You don’t need two tools anymore. One dashboard gives you everything—marketing metrics and product insights, side by side.

That means fewer tools, lower costs, and better decisions.

Perfect for Growing Businesses

Whether you run a review platform like Trustpilot, a startup SaaS, an e-commerce site, or a mobile app—PrettyInsights works for you.

It’s ideal for:

• Founders who want to understand product-market fit

• Marketers who want to improve ROI and campaign performance

• Developers who want simple APIs and fast tools

• Product managers who want to track user journeys

• Agencies who want clean data for their clients

No bloated features. Just what you need to track, grow, and win.

Easy to Set Up and Use

PrettyInsights is built to get you up and running fast. Here’s how easy it is:

1. Create a free account

2. Add your tracking code

3. Start collecting data instantly

4. Set up events, funnels, and goals in minutes

No engineers required. No endless documentation. Just data that works for you.

You’ll see traffic, behavior, and conversions flowing in from day one.

PrettyInsights vs. Google Analytics

Here’s a quick side-by-side comparison:

Ready to Ditch Google Analytics?

PrettyInsights gives you everything you need—without the complexity of Google Analytics.

It’s fast, flexible, privacy-friendly, and powerful enough for any team.

If you want to:

• Understand your users

• Track product and feature usage

• Improve conversions

• Stay compliant

• Stop relying on outdated tools

Then it’s time to try PrettyInsights.

👉 Start your free trial today. Get real insights without the hassle.